A lot of small business owners come to think of online marketing as hopeless. Google search results place the large companies on page 1, while small business websites are down on page 25, beneath a lot of newspaper articles and sites that went defunct in 1997. This leaves many small business owners scratching their heads. Even with keywords used in abundance, a user-friendly website, the perfect products, and services, the hits don’t come. Customers continue to go to the huge competitors, whose service, we all know, is inferior.
So, if you’re wondering how to market small business, the key is to use that expertise which makes your service superior to that of the larger companies. What good is your expertise if no one knows about it? For this reason, if you’re a small business owner, the most important thing to do is to generate a buzz around your company. You must make your potential customers aware of the knowledge and ability that make your business so great.
But how can you do this? If you have a computer with access to the Internet and a word-processing program, then it’s not that difficult. Think of all the websites that you visit on a regular basis. How often does their content change? Most sites change their content on a daily, if not hourly, basis. Now, imagine what it takes to generate that content. At any given moment, there are millions of experts typing away at computers, creating the articles that we read throughout our days. Why not join the ranks of these unsung purveyors of knowledge? You know a lot about your field. Start writing articles.
Of course, you don’t want to write articles that directly promote your business. Today’s customers can spot an advertisement in a nanosecond, and the minute they spot one, they block it out. In your articles, keep your content strictly informative. Tell your readers something that, you feel, they need to know about your field. It’s as simple as that. Have you recently read something on the Web about your field that you disagree with? Is there an area of knowledge that you think is not well-covered on the Internet? If so, there is your starting point. Not only will you draw customers to your business, but you will also help fill knowledge voids on the Web.
On the Internet, good content is good advertising. Attached to each of your articles that gets published, there will be an “About the Author” box, where your readers can learn a little more about you and your business, and then they can follow your link to your business’s website. In short, you can’t earn your customers’ trust by advertising to them. What you can do is take advantage of the average consumer’s respect for well-written, informative content. If a reader enjoys your article and finds it informative, he or she is sure to follow the link in your “About the Author” box.
The next, step, after generating your content, is to find a way to get it published. Luckily, there are services that can help you do this. When you submit an article to an article marketing service, they will help you polish your content and your “About the Author” section. Then, they will make your articles available to content publishers throughout the Web. Thanks to the categorization process that most article marketing services use, your articles will be seen by publishers in your field. Soon, you might even see your content on one of your favorite sites.
So, start writing. In this day and age, small business owners must set themselves apart by showing that they have more expertise than the big companies. After a short time, thanks to your article marketing service, your website will be moving higher in the Google search results.